Kyrie Irving Announces Partnership With Anta
Dallas Mavericks point guard Kyrie Irving has officially signed a sneaker deal with Anta. The former NBA Champion made the announcement via his twitter account on Tuesday, July 11 (Wednesday, July 12, in Manila).
Anta x Hélà x A11Even
— Chief Hélà 🤞🏾 (@KyrieIrving) July 12, 2023
My purpose here on Earth is #BiggerThanAShoeDeal
Everybody comes into your life for a Reason
Some people come into your life for a few Seasons
But only a few will stick by you for a lifetime.
I AM Proud to announce that I am Partnering with Anta as Chief… pic.twitter.com/RmKLPt9nWo
Per the report of Nick DePaula for Boardroom, the 5-year deal Uncle Drew inked includes a "business collaboration" with the Chinese sportswear brand, and will be named Chief Creative Officer of Anta Basketball.
The new “business collaboration” between the two sides will name Irving as Chief Creative Officer of ANTA Basketball. Along with extensive signature product releases, the partnership will also launch ANTA x KYRIE Youth Basketball Camps around the world, with starting points in both China and the United States. Irving is expected to begin the upcoming NBA season in the brand’s Shock Wave 5 sneaker, with his first signature collection releasing during the first quarter of 2024.
ANTA provided a statement that dubs it “more than a shoe deal.”
“In addition to an array of signature collections designed to enhance performance and inspire athletes of all levels, our groundbreaking and revolutionizing partnership will also encompass a range of collaborative initiatives to support everyone devoted to the game of basketball and promote an inclusive basketball culture,” said ANTA.
Kyrie Irving is the latest addition to Anta's growing list of global endorsers including Klay Thompson, Gordon Hayward, Rajon Rondo, Kevin Garnett, Luis Scola, and Chandler Parsons.
Irving's Anta signature line will reportedly be unveiled in early 2024.